Welcome to Second Minute Hour, where every watch tells a story.

Growing up, my dad’s watch collection was my first window into the world of adventure and timeless style. Every time he returned from a trip, he’d bring back a new watch—Seiko, Mido, Casio, G-Shock, Diesel, Swatch, Rolex and etc. Each piece wasn’t just a timekeeper; it was a memory of where he’d been and what he’d experienced. He always told me to respect the time and enjoy every moment life when time is ticking.
As a boy, I was fascinated. I’d sit by his side, listening to stories of his travels while he wound his watches, each tick igniting my imagination. Inspired, I began wearing watches too—not just to tell time but to feel connected to something bigger. They became my trusted companions, reflecting my personality and the moments that shaped me.
When I started working, I set myself a goal: to one day own my own Rolex. After years of saving, the day I finally strapped it on my wrist felt like a milestone—a symbol of hard work and perseverance. That moment cemented my passion for watches, not just as accessories but as markers of life’s journey.
Second Minute Hour was born out of this fun and love. Every watch in our collection is handpicked with care, each one telling a story and ready to become part of yours. Whether it’s your first watch or your next, we’re here to help you find the perfect piece to mark your milestones.
Enjoy the life. Let’s celebrate it together.